Rove Miles, launched May 2025, introduces a universal loyalty currency that lets U.S. travelers earn and redeem points across a dozen top airline and hotel programs, with a special hotel sign-up bonus offering 10,000 miles (or $500+) on your first stay when you book with code DOC, and even 20,000 miles for spending over $1,500 . The program is backed by Y Combinator and positions itself as the “first universal airline mile,” aiming to disrupt traditional loyalty by pooling value from hotel commissions, shopping rebates, and flight bookings. As of May 16, 2025, Cathay Pacific Asia Miles joins the roster, bringing total transfer partners to twelve .
Earn Up to 20,000 Rove Miles on Your First Hotel Booking — New Loyalty Program Adds Asia Miles & 12 Transfer Options
Overview of Rove Miles
Rove Miles is an unaffiliated loyalty currency that
aggregates rewards from travel and shopping into one flexible balance, usable
for award bookings or transfers. Founded by a team including a 22-year-old
entrepreneur, Rove leverages hotel commission shares and a browser shopping
extension to earn points on everyday spending. The startup is venture-backed
and touts redemption values up to 2.2 cents per point on hotels, and 1.2–1.5
cents per point on flights.
Transfer Partners
Rove launched with twelve 1:1 transfer partners across all
three major airline alliances plus Accor’s hotel program:
- Star
Alliance: Air India Maharaja Club, Thai Royal Orchid Plus, Turkish
Miles&Smiles
- oneworld:
Finnair Plus, Qatar Privilege Club, Cathay Asia Miles (live as of 5/16/25)
- SkyTeam:
Air France-KLM Flying Blue, Aeromexico Rewards, Vietnam Lotusmiles
- Non-Alliance:
Etihad Guest, Hainan Fortune Wings Club
- Hotel:
Accor Live Limitless
This lineup offers expansive award possibilities, including
booking on over 140 carriers via airline alliances and partnerships.
Earning Rove Miles
- Hotel
Bookings: Earn up to 25 Rove Miles per $1 spent on non-refundable
stays booked through the Rove portal.
- Flight
Bookings: Receive 3 bonus Rove Miles per $1 on select cash airline
tickets, on top of any airline miles.
- Shopping
Extension: Activate the Rove Chrome extension to earn miles at
thousands of merchants (similar to Rakuten or Capital One Shopping).
Rove’s model redirects up to 40 percent of hotel commission
revenue back to users as miles, making hotel stays a particularly lucrative
earning channel.
Sign-Up Hotel Bonus Details
Effective May 16, 2025, new members using code DOC
can choose either:
- 10,000
Rove Miles (valued up to ~$220) after their first hotel stay or
minimum $500 booking, or
- 20,000
Rove Miles after spending $1,500+ on hotel stays .
The bonus applies automatically at checkout with code DOC,
and is valid for non-refundable bookings through the Rove portal. This
incentive significantly accelerates initial earning potential for newcomers .
Asia Miles Now Live
Cathay Pacific’s Asia Miles transfer capability went live
May 16, 2025, expanding the utility of Rove points into oneworld award charts . Asia Miles enriches options for booking flights to Asia,
Australia, and beyond, complementing existing partners for better redemption
flexibility
Redeeming and Using Rove Miles
Members can:
- Transfer
1:1 to any of the twelve partners for award redemptions.
- Book
directly through the Rove portal, accessing special award rates on
nearly 140 airlines and thousands of hotels.
- Combine
earnings from hotels, shopping, and credit card points (in cases where
card issuers allow) into a single Rove balance.
Rove’s booking engine also supports mixed cash-plus-points
payments on select flights, providing flexibility for partial redemptions.
Competitive Landscape and Outlook
Coalition programs like Canada’s Air Miles and past ventures
(e.g., GlobalPass) have tried similar models, but few have gained traction Bilt
Rewards succeeded by targeting rent payments; Rove bets on hotel commissions
and Shopping rebates to drive adoption among Gen Z and budget-conscious
travelers. Long-term success will hinge on sustaining partner value, growing
user base, and adding new earning channels like dining or in-store purchases.
Conclusion
Rove Miles offers U.S. travelers a novel way to accumulate
and use miles across leading airline and hotel programs, with an attractive
hotel sign-up bonus and the recent addition of Asia Miles. By combining high
earning rates on hotels, a robust shopping portal, and seamless transfers, Rove
positions itself as a disruptor in the loyalty space. Prospective members
should capitalize on the DOC code bonus and explore how Rove can
complement existing loyalty strategies.